All guides

Testimonial films

Choose a story people can relate to

Look for a specific challenge, a human experience and a change your audience can understand.

Lotus flower

The starting point

Choose someone who can describe the experience in their own words, whether a student, parent, customer or participant. Explore where they started, what the process felt like and what changed, then plan the images that make those details visible.

Put it into practice

Look beyond the biggest result. Choose someone who can describe their starting point, the decisions they made and a specific difference they experienced.

All guides